Sudbury, July 27, 2007 — March Entertainment recently announced that its popular apparel offering, the Chilly Beachwear Exclusive Fleece Vest, has been designated the next "iPod nano killer" by industry outsiders, based on a random sampling of one car burglar. On July 11th, Brian Joe of Ottawa, Ontario had parked his motor vehicle in his driveway overnight, only to find upon return that he had become the victim of an automobile break-in by an unseen suspect. Among the items stolen from his vehicle included his Chilly Beach Fleece Vest, while his iPod nano digital music player remained undisturbed.

"This anecdote simply goes to show how desirable our product is with the 'prosumer' market," remarked Daniel Hawes, March Entertainment's President and Head Outerwear Designer. "Unlike the iPod nano, which merely plays digital music, the Chilly Beach Fleece Fest is quite literally the hottest item for today's felon who wants to dress for success."

The Chilly Beach Fleece Vest, released and discontinued in 2004, is a stylish alternative to a long-sleeved sweater, especially during the hot, humid summer months. Far more durable and cozy than the iPod nano, the Chilly Beach Fleece Vest also includes two pockets in which one could store several iPods, or literally thousands of songs.

Following the July 12 break-in incident, industry analysts have discussed whether the Chilly Beach Fleece Vest could be considered a successor to Apple Inc.'s popular digital audio player, the iPod nano.

"This is completely ludicrous," noted Susan Bajarin, head analyst at the BDH Group market research group. "How can you compare a freaking sweater vest to a freaking iPod? They don't even come close to being in the same market...sorry, this is idiotic."

March Entertainment President Hawes strongly disagreed with this position, however. "Oh yeah? Your mom is idiotic," he explained at a news conference held yesterday in front of his Chilly Beach plush toy collection. "Skank," he added.

Chilly Beach is a Gemini-award nominated Flash-animation series currently airing on CBC Television.  Chilly Beachwear apparel, both the sleeved and un-sleeved variety, can be purchased at the March Entertainment's iLaugh.com store (http://ilaugh.com/store/).